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How the Presidential Candidates Use the Web and Social Media
Due to a number of scandals, Cain withdrew just before the end of the year, after having gotten on the ballot in several states. A number of candidates dropped out at this point in the nomination process.
Bachmann withdrew after finishing sixth in the Iowa caucuses,  Huntsman withdrew after coming in third in New Hampshire, and Perry withdrew when polls showed him drawing low numbers in South Carolina. He unexpectedly carried three states in a row on February 7 and overtook Romney in nationwide opinion polls, becoming the only candidate in the race to effectively challenge the notion that Romney was the inevitable nominee.The Online Dating Site For YOUR Age Group... From Matthew Hussey & Get The Guy
The Super Tuesday primaries took place on March 6. Romney carried six states, Santorum carried three, and Gingrich won only in his home state of Georgia. Santorum won Kansas and three Southern primaries, but he was unable to make any substantial gain on Romney, who became a formidable frontrunner after securing more than half of the delegates allocated in March.
On April 10, Santorum suspended his campaign due to a variety of reasons, such as a low delegate count, unfavorable polls in his home state of Pennsylvania, and his daughter's health, leaving Mitt Romney as the undisputed front-runner for the presidential nomination and allowing Gingrich to claim that he was "the last conservative standing" in the campaign for the nomination. On May 29, after winning the Texas primary, Romney had received a sufficient number of delegates to clinch the party's nomination with the inclusion of unpledged delegates.
After winning the June 5 primaries in California and several other states, Romney had received more than enough pledged delegates to clinch the nomination without counting unpledged delegates, making the June 26 Utah Primary, the last contest of the cycle, purely symbolic.
2012 United States presidential election
The study encompassed an examination of the direct messaging from the campaigns for 14 days during the summer, from June 4 to June 17,a period in which the two campaigns together published a total of posts. The changes from go beyond the candidates adding social media channels. The Obama campaign has also localized its digital messaging significantly, adding state-by-state content pages filled with local information.
It has also largely eliminated a role for the mainstream press. Four years ago the Obama campaign used press clips to validate his candidacy. Now the only news of the day comes directly from the Obama campaign itself. The Romney website, by contrast, contains a page dedicated to accounts about the candidate from the mainstream news media, albeit only those speaking positively of Romney or negatively of Obama.
United States presidential election - Wikipedia
Across platforms, the Obama campaign published posts during the two weeks examined compared with for Romney. The gap was the greatest on Twitter, where the Romney campaign averaged just one tweet per day versus 29 for the Obama campaign 17 per day on BarackObama, the Twitter Account associated with his presidency, and 12 on Obama, the one associated with his campaign. The campaign is about the economy, but what that means differs depending on to whom one is listening.
But Romney devoted nearly twice the attention as Obama to jobs. Another striking finding in the topics of the digital conversation is how much the agenda has changed in just four years. Gone from four years ago are web pages focused on veterans, agriculture, ethics, Iraq and technology. New are pages about tax policy-and the two campaigns overlap on fewer issues than Obama and McCain did.
How the Presidential Candidates Use the Web and Social Media | Pew Research Center
His posts on health care and veterans averaged almost twice the response per post of his economic messages. Neither campaign made much use of the social aspect of social media. Campaign websites remain the central hub of digital political messaging.
A July redesign of the Obama page emphasized the centrality of the campaign website further. If you click to join a group, you then begin to receive content targeted to that constituency.
The Romney campaign offered no such groups in June. It has since added a Communities page that by early August featured nine groups. How important is digital campaigning: InHoward Dean used the web to generate early support and fundraising, but he failed to convert that into caucus or primary turnout.